Hyped investment options? Think twice | Change Corner

What is the buzz or unicorn investment you have heard about lately — IPO? Bitcoin? Real estate? Quail farming? Take a step back and do your research. Seek professional advice and don’t be too quick to be an early adopter of a market/ industry or an investment that is being hyped. We are living in the age of behavioural nudges, social media influencers and aggressive advertisements of investment options. We find ourselves having certain investment options as top-of-mind. This is mainly as a result of well-curated marketing nudges that we water every time we switch…